House of Schuh

As one of the UK’s leading footwear retailers, Schuh champions self-expression, style, and inclusivity. At Mighty Hoopla—Europe’s largest LGBTQ+ music festival—they sponsored the fun and vibrant ‘House of Schuh’ stage.

Initially designed to function as a catwalk, the stage also encouraged audience interaction, adding bursts of energy and entertainment during changeovers on the surrounding stages.

We were partnered with Schuh to refine a design that balanced their brand identity with Hoopla’s bolded colourful atmosphere. While Schuh provided brand guidelines, and vinyl graphics, we focused on developing the decorative layout and technical design. This included bespoke elements such as a chocolate box sign in Schuh’s brand colours.

Fabricated and installed by our team, the stage became a lively, eye-catching hub that celebrated both the spirit of Mighty Hoopla and the Schuh brand.

Photo Credits: Luke Dyson, Sarah Louise Bennett + Corinne Cumming